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Watch: WELCOME TO HELL – The Story Behind Britain’s Toughest Race
This isn’t a highlight reel.
It’s the truth behind one of Britain’s most brutal road races.
Ribble followed Smurfit Westrock Pro Cycling as they took on the 2025 CiCLE Classic — the dust, the doubt, the teamwork, the grit.
Not just how they raced.
Why they raced.
A Ribble x Smurfit Westrock film
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