Cyclist
Jelenew women’s cycling wear: No need to choose between style and performance
Blending performance and aesthetics, Jelenew is the world’s first haute couture premium cycling brand that creates exceptional cycling apparel designed specifically for women.
Founded in 2021, Jelenew’s design influences come directly from the French capital, Paris.
The brand’s name effectively translates to ‘I will bring every new thing to the world’, and is an appropriate way of highlighting its mission of empowering women through cycling by creating high performance and stylish kit.
Made for speed
Jelenew’s cycling products deliver a huge competitive advantage for any rider, across a wide range of speeds and conditions – whether it’s triathlon, track, road or time-trial.
The brand’s design philosophy is underpinned by its CurveTec technology which tailors cycling garments to perfectly adapt to the female form when riding. CurveTec is a smart zoning system which expertly wraps and protects crucial muscle groups based on women’s unique curves and physiological structure, helping to enhance mobility and overall performance when cycling.
CurveTec works by mapping the technical fabric to align with female body heat-regulation mechanisms, ensuring that areas prone to sweating are well-ventilated while other areas are protected against the elements such as sunlight, wind and cold.
One of the brand’s most game-changing products is the Horizon Short Sleeve Jersey (£201), which boasts an aerodynamic design and is made with moisture-wicking materials, while also being effortlessly flattering. The jersey enables riders to cycle flat out in comfort and style.
The TurboSpin Quick Release bib shorts (£192) are another noteworthy offering. Suitable for up to eight hours of comfortable riding, the bib shorts have an easy-to-use comfort break feature plus cargo pockets and pro-level chamois.
For colder days, the Jelenew L’avenir Long Sleeve jersey (£301) epitomises the brand’s focus on haute couture design interwoven with functionality. Combining a flattering shaped design with high-performance Italian fabric, the aerodynamic jersey perfectly wraps the body and the contoured panelling creates a muscle-defining effect, all the while keeping the rider warm and comfortable.
Created and worn by champions
Heading up the technical side of the brand is Marion Clignet, a French six-time world track champion, world-record holder and two-time Olympic silver medalist, who brings her wealth of expertise to create pioneering cycling clothing for women.
‘During my time as a professional cyclist I experienced every issue we women face when trying to find the best cycling kit, from chafing to erratic temperature regulation and discomfort, to unflattering and unfashionable options. I’ve tried it all,’ explains Clignet.
‘It can be very frustrating, especially as often women’s cycling apparel on the market is just a scaled down version of the men’s with a different print, but that’s where Jelenew comes in. We are a women’s sports brand genuinely committed to addressing female cycling issues and creating stylish kit that lasts.’
Given the brand’s expertise, Jelenew was a perfect choice to create the jerseys for the ride leaders of the CIC Tour Féminin International des Pyrénées. The collaboration has led to the brand releasing an ultra-lightweight race jersey (£279), which is optimised for speed and comfort and is made with Jelenew’s unique CurveTec technology.
More than just cycling clothing
What sets Jelenew apart from other luxury sportswear brands is that it combines creating high performance cycling clothing with its mission to promote women’s cycling globally and enable women to achieve their dreams.
Avery Cavner, a 16-year-old competitive cyclist who lives with type one diabetes, benefits from wearing Jelenew kit as she enjoys the various disciplines in cycling, from road to track and mountain biking. From managing blood sugars before and after competitions during her younger years to understanding her body’s dynamics as a high-intensity endurance athlete, Cavner exemplifies the Jelenew spirit of overcoming obstacles and carving out a way to become your best.
Going further
This year Jelenew launched its Sprinters Jersey Lab, which is based on the patented CurveTec technology to further enhance the fit of Jelenew garments by using cutting edge seamless fit technology to reduce any possibility of friction when riding.
‘The Sprinters Jersey Lab builds upon the expertise of the CurveTec technology and means we can bring even expertly crafted premium cycling kit to women all around the world,’ says Clignet. ‘We are motivated to create cycling clothing which empowers women globally and makes the sport genuinely more enjoyable.’
With its haute couture and high performance approach, Jelenew is rewriting the rules of women’s cycling clothing and empowering women to ride bikes in beautiful kit.
• Explore the full range of Jelenew women’s cycling kit
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